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Privacy & Cookies Policy

This Website (“Website”) is owned by Home Appliance Guard Ltd and operated by Home Appliance Guard Ltd (“us”, “we” or “our”) take the handling of your personal information seriously. This privacy policy explains how we may use information we collect about you and the use of cookies on the Website. We ask that you please read this privacy policy carefully as by accessing the Website you confirm to have understood and agreed to it.

Privacy Policy

What we do with your information

At Home Appliance Guard Ltd we want to reassure you that we use your information both responsibly and securely to provide you with the best possible service. Below we explain what we do with your information and your rights to your information. If you would like any further details you can get in touch with us using the contact details above.

Using your information

Home Appliance Guard Ltd is the “data controller” of your information. Home Appliance Guard Ltd (as appropriate, henceforth “we”) process two sets of information about you, “Personal Information” (your name, address, contact and payment details and health data) and the “Goods Information” you provide to register your appliance or device (your name, address, contact and goods details). We’ll use your information:

(i) As necessary to enter into a contract with you (including the use of automated decision making in regards to fraud detection, prevention and scoring);

As necessary to fulfil our contract with you (including to recover any amounts owing);

We may also process information concerning your health where you choose to provide it and we’ll use this information only as necessary to fulfil our contract with you.

ii) For our legitimate interests in:

a. registering your appliance or device,

b. undertaking marketing (about our products and services and those of our third-party partners) by post, telephone, email, online platforms and/or other electronic messaging services including social media;

c. market research;

d. customer surveys;

e. printing services;

f. checking and verifying your identity and contact details;

g. recording your conversations for training, quality and compliance purposes;

h. for analytics, modelling and profiling for marketing and pricing purposes; and

i. detecting and preventing crime, including fraud.

(iii) Where required to do so by law.

(iv) We may also ask for your consent to some uses of your information. To help us serve you in a way that’s sensitive to your individual needs, we may with your consent collect and use information about life circumstances that could need extra support, such as an urgent repair. The information might for example relate to a disability or health condition, or you might be caring for someone or going through a life event. Providing this information is entirely optional, to help us offer you the best possible service and will not be used for any other purpose – this is in line with our regulatory obligations.

Sharing your information

From time to time your Personal Information and Goods Information may also be shared with other members of Home Appliance Guard Ltd, and with companies acting on our behalf or providing services to us (e.g. the companies we use to carry out repairs, IT & mailing services, storage of data and paper records, telecommunications, payment providers and to operate our loyalty and reward schemes). Where a third party is acting as a data controller, this will be fully explained in their privacy notice that they provide to you.

International transfers of your information

We may transfer your information to countries (including the US and South Africa) which may not have data protection laws which provide the same level of protection as provided in the UK. Where this occurs we use approved ‘Standard Contractual Clauses’ as an appropriate safeguard to ensure that such information is adequately secured and protected.

Keeping your information

We keep your Personal Information for six years after you terminate your plan so that we can deal with any claims. Your Goods Information we keep for a bit longer, normally 10 years (a reasonable expectation of average product ownership) for health and safety. We also keep your information to send you marketing that you might be interested in, unless we receive a request from you to opt-out of marketing.

Rights to your information

By writing to the Data Protection Officer using the contact details provided below, you have the right to ask us:

for a copy of the personal information we hold about you

for a copy of the personal information you provided to us to be sent to you or a third party in a commonly used, machine readable format

to update or correct your personal information to keep it accurate

to delete your personal information from our records if it is no longer needed for the original purpose; and

to restrict the processing of your personal information in certain circumstances

And you may also:

object to us processing your personal information – in which case we will either agree to stop processing or explain why we’re unable to;

contact us in relation to a decision based solely on automated processing (including profiling) necessary for entering into a contract with us, to express your point of view and to contest the decision; and

where we rely on your consent, withdraw that consent at any time.

Please note that the above rights are not absolute and certain exemptions apply to them.

You can also make a complaint to the Information Commissioner (www.ico.org.uk) if you feel your personal information has been mishandled.

Marketing

We, along with other members of our Home Appliance Guard Ltd, may use your information to tell you about any offers, products or services which may be of interest to you. We may contact you by post, telephone, email and/or other electronic messaging services. To change your marketing preference let us know by emailing Compliance-Team@HomeApplianceGuard.co.uk or by writing to us using the contact details provided below.
Please note that it can take a little while for all marketing to stop once you either change your preferences or tell us you’d like to opt out of marketing. This is because some marketing may have been identified as relevant to your interests and may already be in transit, it cannot therefore be immediately stopped.

Contact details

If you need to contact us about your information or your information rights, or to see a copy of our Standard Contractual Clauses, please write to: Data Protection Officer, Home Appliance Guard Ltd, 3 Poole Road, Bournemouth, Dorset, BH2 5QJ or Compliance-Team@HomeApplianceGuard.co.uk and we’ll be happy to help you.

Cookies Policy

What are cookies?

Cookies are small text files that are sent to your device when you visit a website. They stay on your device and are sent back to the website they came from whenever you visit it again. Cookies collect data about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies, which are cookies from a different domain than that of the website you’re visiting. These can help us improve our advertising and marketing. We use cookies and other tracking technologies for the following purposes:

Strictly necessary cookies

These cookies are necessary for the website to function and can’t be switched off. They’re usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies but some parts of the site then won’t work. These cookies don’t store any personally identifiable information.

Marketing cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They don’t directly store personal information but are based on uniquely identifying your browser and internet device. If you don’t allow these cookies, you won’t experience targeted advertising as a result of these cookies.

Functional cookies

These cookies allow the website to provide enhanced functionality and personalisation, such as serving you personalised offers. They may be set by us or by third party providers whose services we have added to our pages. If you don’t allow these cookies then some or all of these services may not function properly.

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is completely anonymous and grouped together. If you don’t allow these cookies, we won’t know when you have visited our site and won’t be able to monitor its performance.

Managing cookies

To amend your cookie settings, use our cookie management tool, or you can also do this via the security icon that can be found on each page. You’re welcome to block the use of some or all of the cookies and similar technologies we use on the website by clicking on the different cookie categories. However, please be aware that this may impact your experience of the website and the services that we can offer. You should also be aware that clearing all cookies from your browser will delete any cookies that are storing your preferences.
Most browsers will tell you how to stop accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. To clear existing cookies that have previously been placed on your browser, you can select the option to clear your browsing history and opt to delete or clear cookies.
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to remove cookies on a wide variety of browsers.
If you would like to learn more about cookies in general and how you can check which third parties have currently enabled cookies on your mobile device and how to opt-out of some of those cookies visit www.networkadvertising.org/mobile-choices. On your mobile device you may also select “Limit Ad Tracking” (on iOS devices) or “Opt-out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

Third party websites

The website may contain links or be linked to other websites. When you click on the linked website you’ll leave the website and content controlled by us and will be linked to the third party website. We don’t have any control on the content on the linked website and can’t be held responsible for the information on, and the operation of the linked website. However, we’ll delete the link to the linked website upon receiving any knowledge that illegal content or otherwise is provided on the linked website. The operators of the linked website may collect information from you that will be used by them in accordance with their privacy policy, which may differ from our privacy policy. We don’t control the setting of the cookies on the linked website, so we suggest you check the linked websites for more information about their cookies and how to manage them.

Security

We’re committed to the security of the website and to providing a fraud-free customer interface. All information exchanged is encrypted using SSL software and we’ve made every attempt to ensure that your personal information is protected against unauthorised access.